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Marketing
I Moved the Articles, and Search Lost Me
Working as a Rolfer (Part 5) For twelve years, most of my clients have come by word of mouth. The website is where their enquiries […] -
Marketing
Funding and Rebuilding Through the Pandemic
Working as a Rolfer (Part 4) In June 2020 the practice turned five. A few months before that, the pandemic reached Japan. This is what […] -
Marketing
Four Moves, and a Room I Always Meant to Share
Working as a Rolfer (Part 3) Since opening in Shibuya in June 2015, I have moved the session room four times: three addresses in Sakuragaoka, […] -
Marketing
The Six Months When Clients Stopped Coming
Working as a Rolfer (Part 2) For the first two years, referrals kept the practice full. Then, in the autumn of 2017, it stopped. From […] -
Marketing
How Often Does Generative AI Cite Your Own Service? — An Experiment with My New Website
Introduction On September 25, 2026, I launched a new website. I wrote about the new website in a four-part series, Building a New Website. It […] -
Marketing
They Came Without Any Advertising
Working as a Rolfer (Part 1) On 29 June 2015, I started seeing clients in Shibuya, Tokyo. Nine people came in the first week, most […] -
Marketing
It’s Live — Building the New Website (4)
The Renewal Is Finished After three months of work, the new website went live on September 25, 2026. I started writing a website on WordPress […] -
Marketing
Some Things Cannot Be Cut — Building a New Website (3)
Introduction So far I have written about reading through 540 articles, and about how nothing can be cut without a standard. This time I want to […] -
Marketing
Editing Turned Out to Mean Taking Away — Building a New Website (2)
Introduction Last time I wrote about how 540 articles had accumulated over fifteen years, and why. This time I want to write about how they are […] -
Marketing
540 Articles in Japanese, Fifteen Years — Building a New Website (1)
Introduction I am rebuilding the Rolfing website. The work is being done, as before, by Tomoki Kirigishi, the digital designer who has looked after the […]
